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I am Jordan DiVirgilio, owner and the hands behind the J.D. Outdoors Lure Co. I have been fishing for as long as i can remember. In 2017 my fishing life changed when I found tournament bass fishing. Since then I've been competing in at least ten tournaments a year and fun fishing a total of 60+ days a year.

In my years bass fishing I have stumbled across my fair share of issues. A huge part of my mission is finding ways to overcome these issues and offer quality products for every situation.

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